Synovate Aztec

Services

Accurate, timely data is the foundation of our service.

The Synovate Aztec team of data analysts have many years experience in data checking and processing across all
channels and types of data. This, in conjunction with our state of the art production system, enables us to get it right first time, on time.

Data Integration

In today’s increasingly competitive marketplace it is no longer good enough to know what sales you achieved; you need to know why. To achieve this Synovate Aztec has perfected the ability to integrate data from other sources to help explain market share movements. This includes linking information such as ex-factory sales, promotional displays, advertising expenditure and weather into the one database. Sales data from other channels such as Route or Pharmacy can also be included to complete the picture.

AZTEC DITO

AZTEC Temple databases can be created directly from a clients own internal data using the AZTEC DITO Program. This utility takes data from any ODBC data source and creates a Temple database with appropriate filters and hierarchies. Using DITO, Data Marts can be created from existing Data warehouses. For existing clients this will bring the scan data and internal data onto the same AZTEC Temple platform. DITO also creates all totalling required and has proven to do this much quicker than existing methods available in data warehouses.

Some of the many benefits of using DITO are:-

AZTEC DITO is very quick to do totalling and in some cases has cut days of period reporting.
AZTEC DITO is installed at the customers site, so there is no need to transfer data.
Sensitive data can also be loaded into Temple without going offsite.
AZTEC DITO is scaleable. Customers have created AZTEC Temple databases with 25,000 markets and products using DITO.
It can be scheduled to run every night if necessary. Some customers have AZTEC Temple databases with daily data.

Consultancy

The Synovate Aztec customer service team is the most experienced in the retail information industry. Our team members focus on working with a small number of individual clients, providing the analysis and experience to deliver our customers a real competitive edge.

Some of our customers choose to use our industry experience in a consultancy role enabling us to get even closer to business needs, but whatever your servicing requirements may be, we have a flexible enthusiastic approach to match.

Training

Any Sales or Marketing role involves some level of data analysis. Whatever the amount, it is essential to understand how to use the available tools and data to achieve the highest quality of analysis with the greatest economy of time and effort.

Synovate Aztec offers a broad range of training courses that can be customised to suit the particular need of the customer. There are basic, intermediate and advanced levels of software training that address the user's need to understand what the software can do and where to find those functions that are most often used in data analysis and reporting. Synovate Aztec also offers customised training courses that address key business issues, such as Promotional Evaluation; Efficient Assortment and Sales Forecasting. These courses give the user a simple framework to guide them through the process of understanding the issue, reporting their findings and recommending a course of action.

Services